Right here’s the unhappy actuality: Most musicians neglect their electronic mail listing.
Although electronic mail subscribers are your MOST dependable followers (and prospects!)
Certain, it’s simple to recollect the large bulletins — new album, an upcoming tour, the most recent video launch. However then we ignore our lists the remainder of the time.
You may write an electronic mail in minutes
How can we hold our viewers engaged year-round? Easy: Ship extra emails!
“But it surely takes endlessly,” you say?
Effectively, bear in mind: Emails don’t should be lengthy. A couple of sentences might be sufficient. In truth, generally the shorter the higher.
Stumped on WHAT to put in writing about while you don’t have an upcoming launch, live performance, or video? Let me offer you prompts for inspiration.
Evergreen electronic mail concepts for musicians:
1. Say thanks!
Your prospects offer you their cash, and your listeners offer you their time.
That’s one thing to be actually grateful for, and in case you can categorical gratitude in a honest or intelligent manner, your followers will admire the popularity.
2. A tiny story about your track
Are you pleased with one specific observe from a earlier launch? A favourite lyric from an authentic track? Your greatest guitar solo? A beat that simply hits tougher than the remainder?
Inform your followers probably the most attention-grabbing reality about that music! Then hyperlink to the observe or video.
3. Essentially the most memorable on-stage second
It could possibly be the euphoria of a packed home singing alongside. The defeat of an empty room, and the way you soldiered by. The time your amplifier exploded. That gig the place you opened to your hero.
What live performance second do you bear in mind most, and why? Inform that story!
4. Merch clearance sale!
Solely bought a couple of small t-shirts left? Making room for a brand new vinyl urgent? Don’t wanna haul your CD packing containers to your subsequent house?
Inform your followers a enjoyable story about why you’re operating a sale. Then supply a reduction and transfer some merch!
5. Ask for a advice
Want inspiration? Ask your electronic mail subscribers who their favourite songwriters are.
Sick of the identical playlist or album within the tour van? Ask followers what they’re listening to.
Heck, it doesn’t even should be about music. You can ask for cooking recipes, guide picks, something! Simply ask.
6. Share a playlist
You don’t want a brand new launch as a way to share your music.
Put collectively a retrospective, a biggest hits playlist, or a set of your most obscure tracks.
Then give your followers a motive to hear once more.
Simply bear in mind not everyone seems to be on Spotify, so present alternate choices (YouTube is a straightforward playlist vacation spot!)
7. “I’ve a confession”
You don’t wish to overuse this hook, clearly, or else it’ll lose its enchantment. But it surely’s okay to get susceptible each now and again. You’re human.
Let your viewers in on one thing secret or embarrassing. Inform them the way you realized from the expertise. And ask them in the event that they ever skilled one thing related.
8. The fast pic
Don’t overthink this one. Simply scroll by your digicam roll, discover your favourite image, describe it in three sentences, and hit ship.
If it’s music-related, nice, but it surely doesn’t should be.
9. “We’re going stay”
Musicians do an okay job saying IRL concert events by way of electronic mail. However they typically neglect to advertise digital occasions the identical manner.
For those who’re doing a livestream efficiency or an AMA, don’t simply depend on social notifications. Ship an electronic mail!
10. The wrestle is actual
There’s a strategy to acknowledge the difficulties of being an artist with out it sounding like a pity get together.
So long as you don’t play this card too typically, it may be an efficient strategy to inform your story, nurture your relationship together with your viewers, and encourage them to DO one thing that helps your music profession.
Discuss in regards to the emotional, bodily, or monetary struggles of music-making. The grind of touring. The psychological affect of selling your self on social.
Then inform your followers EXACTLY easy methods to help you.
Conclusion
There it’s: 10 fast emails you may ship to your followers all year long. And that is only a starter listing.
As you compose these emails, you’ll in all probability consider extra concepts. Jot them down and add them to your electronic mail schedule.
Don’t fear about sending too many emails, as a result of most musicians have the other downside; they ship too few.
In case your subscribers are actually followers, they’ll love to listen to from you.
Uninterested in paying month-to-month charges to an electronic mail service like Mailchimp, Drip, or ConvertKit?
This one characteristic alone makes your ReverbNation membership price it!
