What’s working for musicians currently on the planet of social video?
Over the previous two week I binged an unhealthy amount of short-form video content material by musicians (so that you don’t need to). Seven commonalities stood out to me, and I’ve sorted them into totally different “tendencies.”
Let’s have a look collectively!
On this installment of our Music Profession Examine Group livestream, we watch and talk about examples of music content material that’s getting large engagement throughout Reels, Shorts, and TikTok:
1. Stroll With Me
I assume we like to watch folks stroll whereas singing. So invite your viewers into your world by taking them on a visible journey.
A stroll via the studio. Down the road. Throughout the room. To the opposite aspect of a park. Share a little bit of your world in an informal format that places your character front-and-center.
Examples embody:
2. Supersize (or Downsize) Your self
Plenty of folks will inform you to be “genuine,” however maybe the higher recommendation is: “Be attention-grabbing.”
Is there a manner you’ll be able to take probably the most attention-grabbing a part of your character, or the factor you’re most in, and construct a persona round that? How will you look larger-than-life or — conversely — strip away every part to look susceptible?
Examples embody:
3. I Dare You!
Challenges, stunts, and dares are a wonderful technique to have interaction your viewers. They create a sense of threat, and preserve us watching in suspense.
It may very well be a stunt association, a novel efficiency model, a artistic mashup, live-looping, and even daring your self to carry out in an uncomfortable scenario.
Examples embody:
4. Squeeze ‘Em In
At this level, vertical video is nothing new. The format has dominated social for almost a decade. However we nonetheless enjoyment of seeing two or extra folks squeezed into the vertical body.
You don’t even want a camera-person. Static digital camera. Squeeze your band into the shot!
Examples embody:
5. Educate Me One thing
Academic content material performs properly, particularly when it’s bite-sized.
We love hacks, suggestions, historical past. Educate your followers one thing associated to your music, whether or not it’s the right way to play a guitar riff, the story behind your lyrics, or a manufacturing tip.
Examples embody:
6. Make-Music-With-Me
We love to observe a course of unfold, and one thing get constructed.
Music includes a whole lot of constructing. Songwriting. Manufacturing and recording. Even rehearsal and choreography. How will you SHOW folks the method so that they really feel like they’re included within the building of your music?
Examples embody:
7. The All-New Outdated-College Music Video
Although we’ve heard that “the music video is useless” for years, the pendulum is swinging again and retro has returned.
However not widescreen movies. There’s a “new” manner that individuals are introducing cinematic qualities into the vertical format, and it’s a pleasant mixture of scripted/synthetic with informal/actual.
Examples embody:
These are simply 7 tendencies I seen whereas binging an excessive amount of music content material on social.
I’m positive there are lots of extra!
Need to share a pattern you’ve seen? Drop it within the feedback HERE.
