If a enterprise concept is fueled by ardour, it will probably evolve into a world motion. For sisters Gail and Lynda, the creation of Energetiks in 1988 started as a easy storefront, devoted to providing high-quality dancewear in Melbourne, Australia. Since then, that imaginative and prescient has reworked Energetiks into an internationally celebrated model famend for its progressive, premium-quality dancewear.
“We grew up within the store! Mother would have us in our child carousels below the shoe show,” recollects Hannah, the daughter and niece of Energetiks’ founders and at present the Operations Supervisor. “From early on, I skilled the dedication and care that fuels each determination behind the scenes.”
Hannah’s fond recollections of working alongside her household mirror the eagerness that is still on the coronary heart of Energetiks.
For over 35 years, Energetiks has embraced a dedication not simply to distinctive dancewear however to a future that’s sustainable, inclusive and empowering for dancers in all places. “We don’t simply try to offer high quality; we imagine in empowering dancers to carry out at their greatest whereas making a optimistic impression,” explains Hannah.
Sustainability is on the coronary heart of Energetiks’ values. As a proud holder of the ‘Product of Australia’ brand, a prestigious certification from the Australian authorities, the corporate ensures that its practices meet the very best requirements of high quality. Energetiks’ factories and cloth mills are additionally licensed utilizing eco-friendly dyes and supplies, together with materials produced from recycled plastic bottles.
“The whole lot is responsibly sourced, from the bottom up,” Hannah shares. “Each step, from dyes to materials to swing tags to packaging, is a part of our sustainability journey.”
Energetiks additionally champions inclusivity, providing over 22,000 SKUs in quite a lot of pores and skin tones, gender-neutral choices, and sizes that accommodate everybody from toddlers to adults. One of many firm’s newest collections even contains a playful watermelon scent constructed into the material, a nod to the model’s forward-thinking strategy to dancewear.
Throughout the COVID-19 pandemic, Energetiks was extremely wanted. The model’s high quality, reliability, inventory service traces and immediate service allowed them to rise to the problem of assembly the wants of American dancers. “We always evaluate our stock to make sure minimal backorders, and ship orders inside 24 hours through specific service to make sure arrival to our USA prospects in simply three days, all with a minimal freight price,” Hannah shares. “As soon as dancers expertise Energetiks, they by no means look again!”
The model’s attraction has already attracted prestigious shoppers, together with famend dance corporations like Larkin and icons like Debbie Allen. With premium supplies, superior customer support and aggressive pricing, Energetiks has shortly caught the eye of dancers within the U.S.
As Hannah says, “Energetiks is solely unmatched — extra reasonably priced, sooner transport and nice high quality. It’s a no brainer!”
By Lauren Harvey of Dance Informa.
