Ecuador’s floriculture business achieved a historic milestone in 2024, surpassing $1 billion in exports for the primary time, in keeping with Primicias. This achievement highlights the nation’s rising affect within the world flower market.
Improved logistics, technological innovation, and worldwide commerce agreements drive it. The sector exported 26,466 tons of flowers via Quito’s Mariscal Sucre Airport in 2024, marking a 17% enhance from the earlier 12 months.
Between January and September alone, flower exports generated $747 million. Alejandro Martínez, head of Expoflores, emphasised the significance of human experience and know-how adoption in attaining this milestone.
He additionally highlighted the position of post-pandemic logistical enhancements. He famous that Ecuador’s floriculture business goals to double exports to $2 billion by 2034.
This formidable goal displays the sector’s confidence in sustained progress and its capability to satisfy growing world demand. Commerce agreements have performed a pivotal position in increasing Ecuador’s flower exports.


The not too long ago signed cope with Canada is anticipated to additional enhance gross sales by eliminating tariffs on roses, beforehand taxed at 10.5%. This settlement grants Ecuador entry to Canada’s market of practically 40 million shoppers.
Ecuador’s Flourishing Floriculture Sector
It additionally strengthens its place towards opponents like Colombia and Peru. Commerce between Ecuador and Canada presently totals $1.1 billion yearly. The floriculture business is a cornerstone of Ecuador’s financial system, supporting 1000’s of jobs in rural areas and producing vital export revenues.
Over 2,400 exporters provide flowers to greater than 9,200 consumers throughout 130 nations. Ecuador ranks because the third-largest exporter of reduce flowers globally, behind Colombia and the Netherlands.
Regardless of its success, the sector faces challenges corresponding to excessive air transport prices. It additionally contends with stringent high quality requirements in worldwide markets. To handle these points, corporations are exploring alternate options like sea freight and diversifying export merchandise.
Martínez believes continued funding in know-how and logistics will likely be essential for sustaining competitiveness. Ecuador’s floriculture sector has confirmed resilient amid world uncertainties.
With strategic partnerships just like the Canadian commerce settlement and ongoing improvements, it’s poised for sustained progress whereas contributing considerably to the nation’s financial growth.