I watched hours of trending singer-songwriter content material on Reels and TikTok and right here’s what I discovered:
What appears to works greatest for singer-songwriters in 2024?
However that’s simply one of many commonalities I seen.
Within the submit beneath you’ll see a spotlight reel of a dozen movies by singer-songwriters that:
- Had been really helpful to me algorithmically
- Immediately caught my eye
- Which made me flip up the amount to listen to that they…
- Sounded good
All of them had some spectacular engagement occurring as effectively (likes, shares, feedback), which served as a form of social proof attractive me to take a look at what others had already fallen in love with.
After watching a bunch of singer-songwriter movies on TikTok and Reels over the course of a pair weeks, I seen 4 traits that have been value mentioning. In case you’re about to shoot a efficiency video, perhaps a few of these can function inspiration:
Singer-songwriter video traits
Strolling round whereas performing
There’s plenty of taking part in and singing whereas strolling. I suppose we like strolling now.
The strolling supplies a way of power, journeying, or journey. Which pushes and pulls the digital camera together with the topic.
Plus, strolling exterior may end up in some fascinating backgrounds.
A fast zoom or dramatic digital camera movement
The frequent recommendation was one thing like “seize consideration inside the first three seconds.”
However now it’s greatest to seize the attention inside the first few frames. This leads us immediately into the motion.
And one of the vital apparent methods to immediately seize the attention is to start with digital camera movement, zoom, panning, or rotation proper from the primary body.
A static digital camera with an excellent efficiency
A whole lot of trending movies I noticed had no digital camera movement in any respect. Stationary. Easy!
So this one isn’t actually a “development.” Propping your telephone on a bed room bureau or putting it on a tripod is nothing new.
However I’m together with it right here as encouragement that you simply nonetheless CAN get away with the simplest method so long as the music is nice.
An important commonality?
As a common rule, high quality efficiency movies appear to outperform POVs, confessionals, tutorials, and skits on the subject of music content material. However nearly all of the viral music movies on my feed had one thing else in frequent:
One digital camera, one take. No cuts, no edits.
This gives the look that what we’re seeing is actual, dangerous, and weak. Not one of the painstaking enhancing after the actual fact to craft a second. As a substitute, you’re IN the second.
Now, after all that doesn’t imply these have been impromptu movies. A whole lot of consideration was paid to the scene, the framing, the outfits, the colour palette.
And the sound. In reality, a number of of those movies had pre-recorded sound after which they labored exhausting to make a convincing lip-sync that appears actually reside.
How do you are feeling about that final half? Is it dishonest? Or does it make it simpler to supply content material when you may fear in regards to the sound and visuals individually?
