Wish to get your new music onto official Spotify playlists?
Then there’s a number of stuff you’ll want to recollect if you pitch an upcoming monitor. I’ll get to these in a sec.
First, although…
To pitch a tune to Spotify:
Spotify’s editorial workforce recommends you pitch a monitor at the very least 7 business-days upfront of the discharge, however the earlier the higher.
It’s this final step — the pitch itself — the place many musicians miss key alternatives.
And I don’t imply the half the place you’re mechanically prompted to decide on particular traits from a pre-populated checklist. Issues like instrumentation and the language of the lyrics. That’s simple!
No, it’s the text-box in direction of the top of the method the place many musicians freeze up or fumble. So let’s handle what you SHOULD embrace if you write your pitch in that clean area.
4 issues to incorporate when pitching to Spotify:
1. The temper, vibe, or matter
What feeling does the tune elicit? What material does it deal with? Inform them within the first few phrases!
Not solely does this lead with an emotional hook and plant curiosity for the editors, you’re additionally offering extra keyword-rich context for the place the tune belongs within the Spotify ecosystem.
2. What playlist the monitor belongs on
Reference one or two present playlists the place the tune would match completely. It needs to be a related and genre-appropriate playlist, however don’t swing for the fences.
Point out smaller playlists the place rising artists have an opportunity of gaining traction. In case your tracks do nicely there, they might then get examined on greater lists.
3. Your plan to drive Spotify engagement
What’s your advertising and marketing plan? You probably have one, you’re forward of the group. Good job!
Now it’s time to inform Spotify precisely what that plan entails, particularly because it pertains to their platform. Summarize what you’ll you do, create, and spend with the intention to get new and present followers to hear on Spotify.
4. Title-drop!
Are there any notable producers, featured friends, or co-writers on the monitor? Inform Spotify.
If there’s no one to name-drop with a collaborator credit score, you possibly can checklist another artists you sound like.
Once more, that is all about positioning your monitor in a bigger ecosystem of musical friends and influences.
Conclusion
Everytime you launch new music on Spotify, make sure you embrace these 4 issues in your pitch. Even when this doesn’t result in placement on an editorial playlist, you’re giving Spotify the knowledge it must make smarter music suggestions.
So this identical course of can also be boosting your possibilities of showing in algorithmic playlists equivalent to Launch Radar and Discovery Weekly.
Comfortable pitching!
Bear in mind, the pitching portal is unlocked as soon as your new music is delivered to Spotify.
