LISA has by no means been one to comply with the foundations, and Alter Ego is a proof she’s in a league of her personal. Launched on February 28 through LLOUD Co./RCA Data, the BLACKPINK celebrity’s first full-length solo album isn’t only a debut document or a short lived detour from BLACKPINK—it’s a declaration. Daring, relentless, and unapologetically LISA, the album fuses hip-hop, R&B, and high-energy membership beats right into a soundscape that instructions consideration.
And a focus is strictly what it’s getting. In simply days, Alter Ego shattered data earlier than it even dropped, racking up over 1 billion Spotify streams, making historical past as the primary album by a feminine Ok-pop artist to take action pre-release. Lead single “Born Once more” that includes Doja Cat and RAYE stormed into the Billboard Scorching 100 and have become the #1 most-added tune on Prime 40 radio within the U.S. In the meantime, its music video, directed by Bardia Zeinali, debuted at #1 on YouTube’s Day by day Prime Music Movies worldwide and hasn’t left the dialog since.
However Alter Ego isn’t nearly numbers—it’s about evolution. LISA doesn’t simply push boundaries right here; she obliterates them, unleashing a genre-blurring, confidence-drenched masterpiece that proves she’s greater than a worldwide pop star—she’s a motion.
A Star with Many Faces
Throughout 15 tracks, LISA introduces 5 alter egos, every embodying a unique side of her creative and private identification. There’s Roxi, the unapologetic rockstar; Sunni, the sultry enigma; Kiki, the empowered visionary; Vixi, the insurgent with hearth in her veins; and Speedi, the unstoppable power. It’s an formidable idea—one that would have simply felt overwhelming—however LISA executes it with seamless precision.
Quite than a gimmick, these personas act as sonic guides, shaping the album’s narrative and giving every monitor a singular pulse, main listeners by means of an adrenaline-fueled journey of self-discovery. The personas translate into the music itself, making Alter Ego really feel like a multi-dimensional efficiency somewhat than only a assortment of songs, every alter ego getting into the highlight at simply the correct second. It’s a daring inventive threat, however one which pays off, elevating the album from a typical pop challenge to an immersive, expertise that’s laborious to skip.
A Roaster of Heavyweights
If anybody ever questioned LISA’s solo star energy, her record of powerhouse collaborators ought to put these inquiries to relaxation. From the opening beat, Alter Ego is stacked with simple anthems and high-profile collaborations. Megan Thee Stallion brings her signature hearth to the fierce “Rapunzel”, whereas Rosalía provides a contact of flamenco-infused energy to “New Girl”. The album turns up the depth with Future on the hard-hitting “FXCK UP THE WORLD”, whereas Tyla softens the sides with the breezy, Afrobeat-infused “After I’m With You”. LISA proves her versatility, transferring effortlessly between high-energy rap, sultry R&B, and club-ready bangers, giving followers a bit little bit of the whole lot—besides predictability.
One of many album’s greatest standouts, “Rockstar”, has already cemented itself as a worldwide smash, debuting at #1 on the Billboard World Ex. US Chart and successful LISA her second MTV VMA for Finest Ok-Pop—making her the first solo act to win the class a number of occasions. It’s pure adrenaline: daring, brash, and filled with an infectious hook that refuses to go away your head. In the meantime, the hypnotic “Moonlit Ground (Kiss Me)” unveils a seductive, mysterious facet of LISA that proves she’s not simply right here to dominate the charts—she’s crafting a wholly new sonic expertise.
These aren’t simply high-profile options for the sake of clout—they’re intentional, handpicked pairings that improve LISA’s personal imaginative and prescient somewhat than overshadow it. Each collaboration looks like an natural, electrical assembly of minds, elevating Alter Ego into one thing higher than only a debut album.
‘Alter Ego’ Tracklist:
- ‘Born Once more’ ft. Doja Cat & RAYE
- ‘Rockstar’
- ‘Elastigirl’
- ‘Thunder’
- ‘New Girl feat. ROSALÍA’
- ‘FXCK UP THE WORLD ft. Future’
- ‘Rapunzel ft. Megan Thee Stallion’
- ‘Moonlit Ground (Kiss Me)’
- ‘After I’m With You ft. Tyla’
- ‘BADGRRRL’
- ‘Way of life’
- ‘Chill’
- ‘Dream’
- ‘FXCK UP THE WORLD (Vixi solo model)’
- ‘Rapunzel (Kiki solo model)’
From Oscars to Coachella—LISA’s Unstoppable Run
If Alter Ego wasn’t already sufficient, LISA’s momentum is making it simple. On March 2, she made her Oscars debut in a particular efficiency alongside Doja Cat and RAYE, turning into essentially the most talked-about artist on the occasion with over 500,000 on-line mentions. And he or she’s removed from accomplished. Up subsequent? A solo Coachella debut in April, the place she’s anticipated to ship one of many pageant’s most anticipated performances.
And let’s not overlook Hollywood. LISA is already making waves along with her debut position in HBO’s The White Lotus Season 3—her first main performing position. Add to that dominance in international trend realm, as a number one ambassador for Louis Vuitton and Bulgari, and it’s clear: this isn’t only a new chapter in LISA’s profession. It’s the start of an entire new period.
The Verdict!
With Alter Ego, LISA isn’t simply getting into the solo highlight—she’s commanding it. This album isn’t a mere spin-off from BLACKPINK’s legacy; it’s the beginning of one thing completely new—fearless, formidable, and unmistakably hers as she’s carving out a lane that solely she will be able to personal. For longtime followers aka BLINKS, Alter Ego is an exhilarating deep dive into the various sides of an artist they’ve adored for years. For newcomers, it’s an ideal introduction to one of the crucial dynamic, boundary-breaking performers of this technology.
With record-breaking streams, a game-changing idea, and a solo Coachella debut on the horizon, one factor is simple—LISA’s second isn’t coming. It’s already right here.
Hearken to Alter Ego right here and on Spotify!
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What’s your tackle Alter Ego? Is LISA redefining the solo recreation or exceeding each expectation? Hit us up on X/ Twitter @Celebmix and let’s discuss—as a result of this period is simply getting began!
