As they shield the eyes from the solar and reduce the damaging results of ultraviolet rays on the cornea, lens, and retina, sun shades are important eyewear for tens of millions of people around the globe. Thus, it’s additionally unsurprising that the world sun shades trade was price $16.47 billion in 2023 and is anticipated to develop at a charge of 5.8%, ultimately reaching $20.63 billion by 2027.
Past the general public’s rising consciousness of sun shades for eye safety, the trade additionally continues to develop because of key gamers like Fielmann AG and EssilorLuxottica popping out with trendy and well-designed frames — permitting customers to pick pairs primarily based on each style and performance. What’s extra, these body kinds and designs attain broader audiences when sun shades manufacturers collaborate with actresses, fashions, and athletes for design and promotions. Beneath, we spotlight one of the best movie star sun shades collaborations and campaigns.
Ashley Graham x Quay
Though primarily based in Australia, Quay has constructed a worldwide cult following with its trend-forward designs for traditional body shapes like defend, aviator, and cat eye. Quay has additionally been energetic in working with celebrities for collaborative capsule collections, unveiling the Luxe sun shades line with American rapper Saweetie in the summertime of 2021.
One other notable partnership, nonetheless, is with American mannequin and tv character Ashley Graham, who is thought for being a trailblazer in body-positive and size-inclusive campaigns. As such, it’s solely acceptable that Ashley Graham’s assortment of sun shades and glasses with Quay in 2021 aimed to have fun feminine empowerment with its vivid, floral theme. Moreover, Quay donated $100,000 to ladies’s group Ladies, Inc. to raised promote the marketing campaign’s message of confidence, empowerment, and self-expression.
Kylian Mbappé x Oakley
Oakley has develop into a legacy model for efficiency eyewear, having launched varied sun shades fashions match for sports activities and out of doors actions like working, biking, and climbing. Moreover equipping its frames with its sturdy O matter materials, Oakley caters to various imaginative and prescient and way of life wants by providing the choice for prescription sun shades. As proven on retailer FramesDirect’s choice of genuine sun shades manufacturers, prescription lens choices can be found for common frames just like the minimalist Holbrook and high-coverage Flak.
These core model values of next-generation efficiency and innovation are represented in Oakley’s multi-year partnership with French soccer participant for Paris Saint-Germain, Kylian Mbappé. Except for being the face of the model’s “Be Who You Are” marketing campaign, Mbappé additionally showcases Oakley’s way of life eyewear assortment, which incorporates the revolutionary Kato mannequin.
Hailey Bieber x Vogue Eyewear
Lately, Hailey Bieber has demonstrated her spectacular affect within the style world — not solely by inspiring temper boards for avenue fashion and informal put on but in addition by working with designer names like Saint Laurent. True sufficient, the mannequin and socialite’s attain was acknowledged by Vogue Eyewear by a collaborative eyewear line launched in the summertime of 2022. The gathering featured 4 sun shades and 4 optical kinds, characterised by a mixture of Hailey’s private fashion and style inspiration whereas nonetheless sustaining the traditional shapes and silhouettes Vogue Eyewear is thought for.
Son Heung Min x Light Monster
Light Monster has shortly risen to fame for its disruptive tackle sun shades and optical glasses, shifting away from Western-oriented designs to raised cater to Asian face shapes and options. So, it was solely acceptable that the South Korean eyewear model partnered with South Korean skilled footballer Son Heung Min for the 2023 BOLD marketing campaign, which embodied the message of overcoming limits to achieve for the celebrities. The BOLD assortment featured frames with glossy and structured traces, complemented by the model’s signature star image on the temples.
