The Heart of Intelligence for Tourism Economic system initiatives São Paulo’s tourism sector will generate R$340 billion ($57 billion) in 2025. This represents a 3.6% development in comparison with 2024 figures. Tourism now constitutes almost 10% of the state’s GDP, establishing itself as a important financial pillar.
The tourism trade creates substantial employment alternatives all through São Paulo state. Officers anticipate 33,000 new direct jobs by year-end. At the moment, tourism helps roughly 500,000 positions throughout 52 totally different financial sectors.
Customer numbers gasoline this prosperity with 51 million vacationers anticipated this yr. Home Brazilian vacationers make up 48.5 million of those guests. Worldwide arrivals account for two.5 million, strengthening overseas change earnings.
São Paulo metropolis maintains its place as Brazil’s main gateway for worldwide guests. The metropolis obtained almost 220,000 overseas vacationers in January 2025 alone. The town hosts roughly one occasion each six minutes, sustaining robust lodge demand.
Resort efficiency stays strong with occupancy charges regular round 65%. Common every day charges have elevated to roughly R$658. The area homes between 410-550 accommodations providing guests 42,000-50,000 rooms complete.
Three strategic tourism districts established final yr speed up development via tax incentives. The downtown São Paulo district expects R$5 billion ($833 million) in investments over three years. These zones entice each private and non-private capital to boost customer experiences.
São Paulo Tourism Drives $57 Billion Financial Surge in 2025
Main occasions considerably enhance financial figures. The São Paulo Carnival earlier this yr generated R$3.4 billion ($567 million). This celebration created 50,000 short-term jobs and attracted 16.5 million contributors over three weekends.
Roberto de Lucena, Tourism Secretary, emphasizes the state’s aggressive benefit. “São Paulo maintains development above the nationwide common. The state attracts essentially the most vacationers in Brazil and contributes most to the nationwide tourism financial system.” Information-driven methods information improvement, making certain sustainable tourism enlargement via 2025 and past.
