Consider how a lot cash you spend each month on Mailchimp, or Drip, or ConvertKit.
Do you ship sufficient e mail to justify that continuous value?
Are you really USING all these fancy options you pay a lot for?
After coughing up $30 or $75 or $150 per thirty days, do you say, “that was cash effectively spent?”
If the reply to all three questions is sure, let me congratulate you; you’re clearly nurturing your checklist and turning followers into repeat prospects regularly. In different phrases, e mail is a pillar of your profitability.
For those who’re NOT a type of artists but, I’ve some unhealthy information and some excellent news for you.
The excellent news entails you really SAVING cash whereas reaching higher outcomes everytime you e mail followers. However earlier than we get to that, right here’s the issue…
For those who answered no to the questions above then the unhealthy information could also be apparent: You’re not driving sufficient income by means of your e mail efforts to justify the price of a service like Mailchimp, Drip, or ConvertKit.
Don’t really feel TOO unhealthy. Most musicians aren’t.
Chances are you’ll be overpaying to your e mail instruments as a result of:
- You don’t schedule your emails
- You don’t automate emails (past a welcome message)
- You don’t create e mail sequences
- You don’t make sufficient gross sales provides
- You don’t prioritize rising your e mail checklist at gigs
- You don’t have an plain on-line lead-magnet to develop your checklist
- You don’t phase your checklist by area, gross sales historical past, or pursuits
- Otherwise you don’t … ship emails in any respect
Even within the age of TikTok and Spotify, e mail continues to be one of the vital dependable methods to drive outcomes to your music. Whether or not that be boosting streams, video views, or merch and ticket gross sales.
And but so many artists underutilize their e mail lists. And right here I’m not even speaking about making use of superior automation, sequencing, and segmentation options.
Certain, you most likely SHOULD get round to doing that stuff sooner or later to maximise the potential of your checklist. However let’s be actual; most artists endure from a extra foundational downside.
Musicians. Simply. Don’t. Ship. Sufficient. Electronic mail.
Let’s do some train.
Consider a advertising checklist that you simply’re on. Some model, store, or artist who messages you a number of occasions per week, but you’re nonetheless content material to be on their checklist. Whether or not you open each e mail or not. You’re by no means offended by the frequency of their emails since you just like the persona. You’re within the merchandise. You dig the vibe.
Properly, your followers most likely like your persona and dig your vibe, too. So why are you solely emailing them as soon as a month, or twice a yr, or… everytime you lastly get round to releasing your subsequent album??
It’s NOT an imposition to speak along with your viewers extra often. And it’s not an imposition to ask them to take a selected motion: buy merch, go away a remark, and so forth.
If the fan stays in your checklist, they anticipate to listen to from you. In the event that they unsubscribe, they weren’t going to stream your album or purchase your vinyl anyway.
So neglect fancy e mail options. Your greatest downside often is the easiest one to resolve. Simply SEND emails.
And when you can remedy that downside, I need to present you the way you could possibly cancel your month-to-month Mailchimp or Drip subscription, and get the identical or higher e mail outcomes by means of Fan Attain, an e mail characteristic included with ReverbNation membership — which, relying in your membership tier, is FREE, $12.95/month, or $19.95/month.
Which means even ReverbNation’s Premium membership is probably going cheaper than your month-to-month e mail invoice. PLUS ReverbNation membership consists of loads of different issues moreover e mail that you simply’ll have to succeed:
- international music distribution
- promo instruments
- trade entry to pitch your music for radio performs, playlist placement, label offers, competition slots, vinyl urgent, mixing and mastering mentorship, and rather more
Let me set some life like expectations although. Fan Attain does NOT have ALL the superior e mail options you’ll discover while you use costly platforms like Mailchimp and Drip.
It’s designed for simplicity.
Fan Attain makes it fast and straightforward to construct your checklist, and e mail the appropriate segments of your viewers. And as you’ll see under, which may be greater than sufficient to search out higher outcomes out of your e mail advertising.
The three causes most e mail advertising platforms are prohibitively costly for the typical artist
1. The extra you utilize it, the extra you pay
The fact is, you don’t want fancy automation and granular segmentation options to easily break unhealthy habits and ship extra emails.
However with many e mail instruments, the extra emails you ship, the upper your month-to-month prices.
That’s not the case with ReverbNation’s Fan Attain.
2. The larger your checklist, the extra you pay (whether or not you e mail them or not)
One other massive subject with virtually all e mail platforms? The extra folks you add to your checklist, the upper your month-to-month prices, whether or not you get round to emailing them or not.
You’re paying simply to KEEP folks on a listing you most likely underutilize. Speak about being punished for fulfillment.
Once more, this isn’t the case with Fan Attain, the place you’ll be able to construct your checklist in a extra worry-free method. With a free ReverbNation membership, you’ll be able to have 500 followers in your checklist. On the Fundamental tier, you’ll be able to have 1000. And, for just some extra {dollars} a month, you’ll be able to improve to the Premium degree, which helps as much as 50,000 followers in your e mail checklist, AND consists of strong music distribution, unprecedented trade entry, and promotion instruments.
All for lower than the value you is likely to be paying to a different platform JUST for e mail.
3. The extra options, the extra you pay (even when you don’t use ‘em)
Who cares when you’re allowed to have twenty totally different automated e mail sequences operating when you’ve by no means even gotten round to launching the primary one!
Many e mail platform tiers are priced as when you’re some enterprise model with an enormous staff and countless wants. However extra probably, you’re an artist, or a band, with a single checklist of followers. Plus the necessity to simply write them easy messages occasionally, communicate to them like a person, after which ask them to do one thing.
You are able to do that with Fan Attain. No frills. No further bells and whistles that you simply’ll by no means use in any case. Simply real-time e mail messaging to your viewers every time you will have information to announce, tales to share, music to launch, or merchandise to promote. And the power to focus on that e mail to the appropriate folks primarily based on location, recency, and viewers kind.
And this will get me to the principle level I need to make. That you CAN be MORE profitable in driving outcomes from e mail while you strip away the extra intimidating, superior options.
With e mail advertising, musicians can do MORE with LESS
That will sound ridiculous to advertising pundits. However right here’s why I feel there’s advantage to the declare: Advertising consultants give recommendation that’s designed for the best-case situation. It’s not grounded in actuality.
They’re typically addressing a hypothetical entrepreneur with a lot of time to construct and tinker. Ample funds to check merchandise and craft messages. The experience to tie all of the digital parts collectively. The willingness to check outcomes and modify methods accordingly. They’re addressing somebody who view themselves as a enterprise first, with the aim of promoting a product.
Does that sound such as you? When you’re driving between gigs, spending hours to shoot a 15-second TikTok, attempting to determine the best way to sidechain vocal compression in your subsequent dwelling recording, altering the strings in your guitar?
For those who’ve learn this far, it’s most likely NOT you — which is why you’re on the lookout for a less complicated and extra inexpensive answer. You might be an artist first, and to the diploma that entails advertising your inventive merchandise, effectively, you even have competing tasks… to tour, to make new songs, and so forth.
That’s why for a typical unbiased musician, e mail is often an afterthought, one thing you assume to make use of when there’s apparent information. And moreover that it goes uncared for. I’ll reiterate that there’s no sense in paying tons of cash out-of-pocket month after month for a device you underutilize.
Streamlining your music marketing via email
However I’ll go a step additional. I feel that while you strip away the intimidating options (automations and sequences, countless tagging and segmentation, designing an e mail marketing campaign from scratch), you’re left with one thing rather more intuitive and usable. All you REALLY want, if we’re being life like, is a strategy to seize followers’ contact information, routinely ship a welcome message, have a easy textual content field to sometimes write your followers, the power so as to add a hyperlink, picture, or button, and hit ship.
Enter Fan Attain! The actual-time, streamlined e mail advertising device for musicians that’s already included in your ReverbNation membership, together with all of the issues I discussed above: international music distribution, limitless pitching for playlists, festivals, label offers, radio spins, vinyl urgent, mixing and mastering mentorship, and rather more.
You possibly can actually construct and ship emails in 2 minutes.
Simply choose what you need to discuss from the dropdown menu, and Fan Builder will routinely pull that track, album, video, or occasion into the e-mail.
For those who favor to create a message from scratch, simply choose “Replace to Followers.”
Then write your e mail.
Add any pics or hyperlinks, if wanted.
If you wish to have a particular design to your e mail, you’ll be able to immediately select from a listing of templates.
Need additional customization?
You’ve received it…
Need intuitive and instantaneous checklist segmentation and e mail concentrating on?
You’ve received it!
Choose which forms of folks out of your viewers you need to contact:
- Followers
- Artists / Musicians
- Labels
- Venues
- Promoters
Goal your message primarily based on location (or ship it to everybody).
Select whether or not you need to ship it to newer subscribers (folks added within the final 30 days), or everybody.
Then ship it!
And sure, you’ll be able to ship a check e mail to your self to examine that hyperlinks are energetic and the design appears good.
It’s actually that straightforward.
And the simplicity is precisely what makes me suspect you’ll get MORE out of Fan Attain than you’ll by spending $50 or $75 or $150 each month on a extra “professional” e mail platform.
As a result of you’ll really USE this device extra typically.
The better one thing is, the much less time it takes general, the extra you’ll assume to make use of it. Not only for the massive information bulletins (album launch, new video, and so forth.), however the little moments too. These fast messages the place it’s sufficient to snap an image at a gig, or on tour, and simply write a pair fast sentences.
The way in which persons are inundated with media today, you’ll have a neater time getting somebody’s consideration when you ship them a lot shorter emails, however extra typically.
Plus, fast real-time engagement along with your checklist might be more practical as a result of it typically feels extra private. Emails sharing what you’re as much as within the second, or what you’re most enthusiastic about proper now, are extra pure to write down. They’re simpler to compose. And simpler to ship.
That’s why Fan Attain is ideal for sharing:
- A single, album, or video (with routinely embedded play button)
- Occasion particulars
- A narrative from the street
- Enjoyable moments out of your studio
- The that means of your track lyrics
- A pic, hyperlink, suggestion, playlist, or social submit
- A merch supply
- And the rest you’ll be able to consider
Fan Attain is a foundational e mail checklist administration and messaging instruments to artists, and it’s already bundled into ReverbNation membership. You possibly can simply import lists from different e mail packages or signup sheets out of your live shows.
You may as well seize contact information out of your web site guests utilizing our HTML 5 widget.
Need to construct your checklist, nurture your relationship with followers, and enhance your gross sales and streams?
Electronic mail is without doubt one of the most necessary advertising instruments that musicians have. And e mail advertising doesn’t have to be difficult.
The truth is, the simpler it’s, the extra typically you’ll talk along with your viewers. Providing you with extra possibilities to attach, encourage streams, promote merch, and promote excursions. Plus, the extra you ship emails, the higher you’ll get at crafting efficient messages.
And in relation to e mail instruments, don’t pay one other service for one thing that comes included with ReverbNation!
