Should you use TikTok, you’ve virtually actually observed that Broadway dancers are having a giant second on the app. Sharing behind-the-scenes tidbits, demystifying #tourlife, orchestrating backstage hijinks, nerding out over favourite exhibits: Musical theater performers are creating content material that makes full use of their distinctive abilities—and incomes huge followings within the course of. And plenty of of those social media stars are ensemble members, swings, and understudies, whose roles are very important to the success of any present, however who don’t usually get a lot time within the highlight.
What code have these dancers cracked to realize viral fame? Is it true that being huge on TikTok is the important thing to getting forged in a sought-after present today? And are there any downsides to having tons of of hundreds—possibly even hundreds of thousands—of individuals watch your movies? 5 #BroadwayTok stars break it down.
Huge Theater Vitality
Each dancer has heard some model of the identical recommendation: Carry out for the particular person sitting within the final row, all the way in which up within the balcony. Paula Leggett Chase, who goes by @antiqueshowgirl, thinks that charisma and enthusiasm are what’s drawing folks to Broadway performers within the very completely different setting of TikTok. “You see the vitality popping out of their pores,” she says. “They’re storytellers, and I feel that speaks to folks.” JJ Niemann, who together with his a million followers is one in all #BroadwayTok’s greatest stars, agrees: “We all know methods to promote it to an viewers,” he says.
In 2023, Niemann occurred to grow to be a member of the unique Broadway forged of Again to the Future alongside one other TikTok phenom, Amber Ardolino. Like numerous different Broadway performers, Niemann and Ardolino share humorous glimpses behind the scenes of their present, like backstage shenanigans and jokes concerning the grueling actuality of an eight-show-per-week life-style. “I usually get feedback like, ‘Oh, so being on Broadway is rather like grownup theater camp?’ ” says Ardolino. “For me to point out those that reside theater is chaotic and enjoyable and a large number—I really like that individuals are attending to see that.”
Musical theater performers have additionally created their very own TikTok-specific developments to enchantment to a distinct segment however enthusiastic viewers of present and aspiring performers. Collection like “roles I auditioned for versus roles I received,” or “soprano line versus alto line” have helped make TikTok a theater nerd’s paradise.
And #BroadwayTok performers give their audiences an opportunity to see elements of the enterprise they don’t usually know as a lot about. Take Gerianne Pérez, who’s presently starring as Catherine of Aragon within the nationwide tour of SIX. She peppers in tour-specific content material for her followers, like mini-vlogs about journey days and recaps of the tour’s stops in numerous cities. Niemann, who’s a member of the ensemble in Again to the Future in addition to a canopy for 2 lead roles, offers his followers a have a look at what it’s prefer to play that sort of pivotal however under-recognized position in a present.
Enjoyable or Profession?
So is TikTok a profession stepping-stone or simply for enjoyable? That relies upon. Niemann says he and Ardolino typically get extra consideration on the stage door than the present’s leads, and Ardolino notes that TikTok has given her the chance to fulfill different artists she admires and collaborate with them. “However I nonetheless need to go in for a similar auditions as everybody else,” she says with amusing. “Broadway is tough sufficient. If I didn’t love doing this, I wouldn’t add it to my plate.”
For veteran dancer Brian Ust, referred to as @theatredancebrian, TikTok did carry not less than one surprising alternative to audition for a well-liked TV collection. “TikTok, Instagram, and YouTube have grow to be my stage,” he says. Chase, a Broadway veteran whose credit embody A Refrain Line, Bye Bye Birdie, and Tootsie, says that her TikTok presence hasn’t earned her alternatives, but it surely has made youthful performers “extra open” to her. At 62, “my age group is a bit invisible,” she says. “However now after I stroll into one thing with a younger forged, they know me.”
Although Niemann agrees that TikTok hasn’t actually modified his stage profession, it has grow to be a enterprise for him. And within the feast-or-famine lifetime of a performer, that’s a present. “TikTok genuinely is simply as fruitful for me financially as my appearing profession and Broadway profession,” he says. “And it’s very nice to have one other inventive outlet and fervour.”
Constructing Neighborhood
TikTok does have a darkish facet: nasty feedback, which aren’t distinctive to TikTok however which Gerianne Pérez, of SIX, says will be “outlandishly imply.” Dancer Brian Ust, for instance, skilled a barrage of adverse feedback after a celeb reposted one in all his movies. “That was one of many worst experiences I’ve had,” he says.
Pérez likes to do not forget that trolls are sometimes reacting to theater performers’ quirkiness—which can also be what makes them good at what they do. “We have now at all times been a bit unusual. It’s as a result of we’re one thing particular,” she says. And regardless of Ust’s adverse experiences, he nonetheless refers to his followers as a “household.” His good experiences on the platform outweigh the unhealthy, he says.
Different #BroadwayTok performers echo that sentiment. A few of performer Paula Leggett Chase’s followers have instructed her that her movies impressed them to return to bop class—or to strive dancing for the primary time. Amber Ardolino, of Again to the Future, provides that she meets folks on the stage door who say they got here to the present as a result of they discovered about it from her TikTok.
“They really feel like they know us, like they’re watching a buddy onstage,” she says. “It’s such a robust and particular connection.”
