20 years after he was topped the primary EVER winner of ITV’s hit actuality singing competitors Pop Idol, acclaimed British recording artist Will Younger returns with ‘Mild It Up’, his first album of authentic music in 5 years.
Made up of 10 life-affirming, thought-provoking tracks – together with the singles ‘Falling Deep’ and ‘Midnight’ – the document finds Younger in a spot of relative peace artistically, as he seeks to search out fact within the opus of pop, to provide one of the vital cohesive sounding albums of his profession up to now.
Having teamed up with famend Scandinavian hitmakers PhD (Kylie Minogue, Little Combine), and reunited with Andy Cato of Groove Armada, in addition to long-term writing companions Jim and Mima Elliott (who labored on 2011’s ‘Echoes’), the document efficiently manages to seize the musical richness of 70s and 80s soulful pop, however with a recent, modern-day twist.
With a want to create songs that would offer listeners with a both a way of escapism or reflection, tracks featured on the LP undoubtably communicate to those that discover themselves navigating each the fun and complexities of life of their 40s, with Will pulling from a treasure trove of private reminiscences and experiences to to share his story in essentially the most trustworthy, and profound approach.
Commenting on his aspirations for the album, Younger says through a press launch: “I actually hope that is the go-to pop album for a dance, for a cry and for a celebration. I do know I do all three with it. It’s simply so thrilling to provide a whole pop album. Crafting pop music will be so enjoyable and the problem to sing these songs is one thing I’ve relished.”
Obtain / stream ‘Mild It Up’ right here
